Dan Reynolds from Imagine Dragons stars in a new ad/commercial for "truth" (the anti-tobacco origination). It will air for the first time on TV during the Grammy Awards this Sunday night...but you can watch it in full, below.
The commercial focuses on big tobacco targeting lower-income families (who make up 72 percent of the remaining smoking population). It's something Dan told Billboard he has seen first hand: “They’re taking someone who is already set up to have a difficult life ahead of them, and putting them back even 10 steps further. It’s just heartless.”
Imagine Dragons are nominated for two awards for Best Pop Vocal Album for "Evolve" and for Best Pop Duo/Group Performance for "Believer."